DESIGN
Hi,
I'm ninA
I am a multidisciplinary designer with a passion for connecting physical and digital experiences. My unique background in graphic design and UX has given me the skills to solve problems and design solutions holistically. I have experience in publishing, branding, and user experience in a variety of settings, ranging from an in-house designer at startups and large companies to a design agency environment.
Since 2019 I've been working at Gympass, a global product with the purpose to fight the inactivity in the world.
“We must design for the way people behave, not for how we would wish them to behave.”
Donald A. Norman
MY PROCESS
discover
Questioning phase.
What is the problem and why is it a problem? Data collection and analysis, user research exploration
define
Synthesis phase.
Gather insights, cluster themes, identify opportunity areas and converge to a design "HMW" question
develop
deliver
improve
Ideation phase.
Brainstorm and explore ideas to solve the problem
Build and validation phase.
Test and iterate the solution. Think about all use case scenarios and establish success metrics
Keep tracking the solution with established data KPIs to ensure success
MY WORK
LET'S TALK
